Helping Kiwi women get financially lit

The Table • Mercer NZ

It’s the twenty-first century and the money gap between men and women is still both alarming and having a domino effect on the financial freedom of women in Aotearoa.

Enter: Mercer NZ’s The Table. An integrated editorial platform designed to support Kiwi women, of any lifestyle and stage, towards financial freedom.


Brand identity development

UX + visual design

Campaign development

Social creative

Film + photography production

Animation + motion graphics

Editorial copywriting

Inspired by the very place major financial deals are discussed, debated, and signed, The Table calls for women to pull up a seat and build their knowledge about money via articles, podcast episodes, infographics and explainer films.

From its naming to brand design, and front-end build, to a full campaign identity and rollout, this was a project we built from the bottom up – and in every direction.