It’s the twenty-first century and the money gap between men and women is still both alarming and having a domino effect on the financial freedom of women in Aotearoa.
Enter: Mercer NZ’s The Table. An integrated editorial platform designed to support Kiwi women, of any lifestyle and stage, towards financial freedom.
Inspired by the very place major financial deals are discussed, debated, and signed, The Table calls for women to pull up a seat and build their knowledge about money via articles, podcast episodes, infographics and explainer films. From its naming to brand design, and front-end build, to a full campaign identity and rollout, this was a project we built from the bottom up – and in every direction.
