We created a digital ecosystem with a live feed of bacteria and water safety levels of swim spots around the entire coast of Tāmaki Makaurau, combining real-time data on the performance of wastewater and stormwater networks, underpinned by regular sampling – to provide accurate forecasts of water quality at swimming sites.
In summer 2022, Safeswim launched their new brand platform called ‘Decide with Safeswim’, putting the digital product at the centre of swimmers’ minds all season. The geo-targeted campaign served up multiple locations across digital, social and out of home to reinforce the message at the right time, in the right place.
Brand positioning
Brand design
User journey mapping
UX/UI strategy
Digital design
Mobile app build
CMS integration
Back-end architecture
Front-end development
Campaign development
Content production
