With a quarterly print distribution, growing newsletter audiences and social following, an e-commerce store and subscriber only content, GALAH had unique needs and requirements for how they needed to engage with audiences, drive revenue and build loyalty with the brand.
Designed to evoke its guiding principle that the best storytelling transforms us, the entire redesign and build have been crafted to work harmoniously with the magazine itself. With a bold identity system, each touchpoint has been designed to morph and evolve throughout the user journey.
The new platform features Shopify and an e-commerce backend that seamlessly integrates into a subscription management system for GALAH’s print magazine. As well as the ability to publish selected editorial on the site, the platform allows subscriber-only access to exclusive content and travel guides.
Alongside the platform, CRM plays an important role with triggered emails and regular newsletter content from editor Annabelle Hickson, keeping audiences engaged.
Accompanying the build is also a suite of out of home creative and social collateral to build awareness and drive new audiences from around Australia to have their stories read and told – no matter how remote.
UX/UI strategy
User journey mapping
Digital design
E-Commerce
CMS integration
Back-end architecture
Front-end development
Content production
Brand design
Campaign development
