Transforming the mid-shelf red wine of New Zealand journalism

Aotearoa Published Daily • The Spinoff

Hot takes, slow burns and some of the best current affairs analysis out there – The Spinoff is renowned in Aotearoa for its unique position in the media landscape.

Our team have been working with The Spinoff since 2015, and most recently to rebuild the entire front-end of the site. To do this, we developed a modern, environmentally-conscious tech stack that supports the delivery of a smarter, data-driven user experience for its audience. The site is now one of the most low-carbon, data-accurate platforms in Aotearoa’s news media space, and growing in audience size by the week.

Services

Solutions architecture

UX + visual design

Website development

App development

Payment + SAAS platform

Campaign development

Alongside the entire web build, The Spinoff needed a new way of talking about itself. We developed an enduring new brand platform and design system that launched its iconic headlines to the streets and screens across Aotearoa, daily.

“Daylight’s team of experts nailed our brief to grow The Spinoff’s brand awareness across Aotearoa and highlight our products with a creative structure using Spinoff headlines, visual shorthand and an inspiring tagline that aligns with our ethos. We loved working with the Daylight team. They want to see us succeed and it shows in their work.”

Eli Rivera,
Head of Marketing,
The Spinoff