Safeswim
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Auckland Council
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Helping Tāmaki Makaurau decide where it's safe to swim

Tāmaki Makaurau’s beaches are some of the most sought after swim spots in the country. But despite their beauty, the water is not always safe for swimming. Safeswim – a web platform that pulls real-time data from Auckland’s beaches and swim spots, gives people an accurate, up-to-date reading of the water quality in their location of choice.
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We created a digital ecosystem with a live feed of bacteria and water safety levels of swim spots around the entire coast of Tāmaki Makaurau, combining real-time data on the performance of wastewater and stormwater networks, underpinned by regular sampling – to provide accurate forecasts of water quality at swimming sites.

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In summer 2022, Safeswim launched their new brand platform called ‘Decide with Safeswim’, putting the digital product at the centre of swimmers’ minds all season. The geo-targeted campaign served up multiple locations across digital, social and out of home to reinforce the message at the right time, in the right place.

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Services

Brand positioning

Brand design

User journey mapping

UX/UI strategy

Digital design

Mobile app build

CMS integration

Back-end architecture

Front-end development

Campaign development

Content production

Impact

84%
of people said Safeswim influences whether or not they get in the water*
134%
increase in new visitors, over the last two summers (2020 - 2022)
71%
awareness of Safeswim, due to publicity and campaign activity*

Services

Brand positioning
Brand design
User journey mapping
UX/UI strategy
Digital design
Mobile app build
CMS integration
Back-end architecture
Front-end development
Campaign development
Content production
84%
of people said Safeswim influences whether or not they get in the water*
134%
increase in new visitors, over the last two summers (2020 - 2022)
71%
awareness of Safeswim, due to publicity and campaign activity*
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84%
of people said Safeswim influences whether or not they get in the water*
134%
increase in new visitors, over the last two summers (2020 - 2022)
71%
awareness of Safeswim, due to publicity and campaign activity*

*Auckland Council - The People’s Panel Report 2023

Services

Brand positioning

Brand design

User journey mapping

UX/UI strategy

Digital design

Mobile app build

CMS integration

Back-end architecture

Front-end development

Campaign development

Content production

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