At 4 Church Road, Wimbledon Park, London, lies the most photographed patch of grass in history. Spanning 78 by 36 feet, it’s been the stage for not only the oldest tennis tournament in the world but a progression of historical, social and cultural change. Wimbledon.
Our challenge was to turn 100 years of Centre Court history into high-end digital artworks available on the blockchain.
Led by Glorious, Aotearoa’s premium digital art marketplace, we collaborated with Wimbledon and created a collection of 10 digital commemorative artworks that captured each decade of the last 100 years.
Expert archivists, calligraphers and retouchers helped us deep-dive through time and tennis’ illustrious history to tell the stories of each decade, unearthing the tales, trials and tribulations of the game’s greatest stars and their inimitable place in history.
The sophisticated tech-build integrating Glorious’ CENNZ blockchain and a through-the-line marketing campaign caused the project to sell out, which led to a further edition being released to the general public for purchase.
Digital design
Platform development
Campaign development
Design
Motion graphics design
Content production
