Auckland Council plays an important role in the lives of Aucklanders. Yet, in 2019 less than a third of registered voters took part in the local election.
So in 2022, with local elections nearing, we were tasked to develop two campaigns that both encouraged a diverse cross-section of Aucklanders to run as candidates and voter participation. Taking visual cues from the linework of traditional voting papers, we created a vibrant, contemporary design system with headlines that focussed on a whole array of all the things Aucklanders love about their area, or want to advocate for.
Photographed by local legends Lula Cucchiara and Tim D, the campaign went live across the region on social, digital, radio and print, and in a design system created to endure into the future.